Start specific
Pick one activity where everyday tools lose track of things, and solve that properly first.
Company
Vex Technologies Inc. was formed in New York, United States. Trace is its current named product: an iPhone driving journal now in private beta.
The current focus is one product and one specific problem: helping drivers keep their drives, their cars, and the people they drive with in the right context.
Pick one activity where everyday tools lose track of things, and solve that properly first.
History, privacy, and ownership are built into the product from the start, not added later.
Make one product genuinely good, with real care and support behind it, before starting the next.
An iPhone driving journal that records your drives, keeps your garage and build history attached to them, and makes driving better with friends while you control what they see.